With Maluma as the first Latin artist to lead a global adidas Originals campaign, Nite Jogger reintroduced running style through the lens of nightlife and urban culture (before it became a trend). Built around reflectivity and the idea that creativity comes alive at night, the campaign explored how cities transform after dark, with adidas Originals’ largest global launch to date The launch spanned global content, regional assets and culminated in a large-scale experiential event in Mexico City, where day turned into night through music, light and creative collaboration. Nite Jogger positioned adidas at the intersection of culture, style and nocturnal creativity.