Elevating Brands

Elevating Brands

THROUGH CULTURE

THROUGH CULTURE

AND CRAFT //

AND CRAFT //

Global Creative Director

Turning cultural insights into meaningful creative work

I’ve led multidisciplinary teams across agencies, consultancies and independent projects, collaborating with writers, art directors, designers, strategists, technologists, artists and clients. My role often sits between vision and execution, shaping creative direction and ensuring the work holds up creatively, culturally and commercially.

Alongside commercial work, I curate and produce independent cultural projects through algoRANDOM, a platform focused on emerging artists and creative experimentation. I’ve also written about art, culture and creative practice for cultural outlets and independent publications across Latin America, extending my work beyond campaigns into discourse and community.

When not working with brands or artists, I’m a long-distance runner and marathon finisher, including 3 World Marathon Majors (Berlin 2022, Chicago 2023 and Tokyo 2025) and a personal best at the 2024 Osaka Marathon. Running has shaped how I approach creative work: patience, discipline and long-term thinking. I’m deeply interested in Japanese culture and have traveled there multiple times, drawn to its balance between craft, innovation and cultural continuity.

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Years of Experience

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Years of Experience

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Years of Experience

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Years of Experience

MY CREATIVE JOURNEY

March 2024 – Present

Accenture
Creative Direction Manager

At Accenture, I lead global creative initiatives for diamond-tier clients, combining brand storytelling with emerging technologies to drive business impact. My work spans concept development, creative direction and the application of GenAI and agentic solutions across multidisciplinary, international teams. I focus on enabling collaboration between strategy, technology and creative disciplines while actively driving GenAI adoption within the organization.

March 2024 – Present

Accenture
Creative Direction Manager

At Accenture, I lead global creative initiatives for diamond-tier clients, combining brand storytelling with emerging technologies to drive business impact. My work spans concept development, creative direction and the application of GenAI and agentic solutions across multidisciplinary, international teams. I focus on enabling collaboration between strategy, technology and creative disciplines while actively driving GenAI adoption within the organization.

March 2024 – Present

Accenture
Creative Direction Manager

At Accenture, I lead global creative initiatives for diamond-tier clients, combining brand storytelling with emerging technologies to drive business impact. My work spans concept development, creative direction and the application of GenAI and agentic solutions across multidisciplinary, international teams. I focus on enabling collaboration between strategy, technology and creative disciplines while actively driving GenAI adoption within the organization.

March 2024 – Present

Accenture
Creative Direction Manager

At Accenture, I lead global creative initiatives for diamond-tier clients, combining brand storytelling with emerging technologies to drive business impact. My work spans concept development, creative direction and the application of GenAI and agentic solutions across multidisciplinary, international teams. I focus on enabling collaboration between strategy, technology and creative disciplines while actively driving GenAI adoption within the organization.

January 2022 – February 2024

Superside
Global 360° Conceptual Creative

As the first copywriter from the Americas to join Superside’s global Campaigns and Concepts team, I partnered with clients such as Amazon Prime Gaming, Grammarly, GoPuff, MasterClass, NEOM and Strava to deliver full-funnel creative solutions at scale. Alongside leading concept development and copywriting, I developed AI-assisted creative offerings that contributed to account growth and upgrades, and founded an internal initiative to foster inclusion and collaboration among Latin American talent across the company.

January 2022 – February 2024

Superside
Global 360° Conceptual Creative

As the first copywriter from the Americas to join Superside’s global Campaigns and Concepts team, I partnered with clients such as Amazon Prime Gaming, Grammarly, GoPuff, MasterClass, NEOM and Strava to deliver full-funnel creative solutions at scale. Alongside leading concept development and copywriting, I developed AI-assisted creative offerings that contributed to account growth and upgrades, and founded an internal initiative to foster inclusion and collaboration among Latin American talent across the company.

January 2022 – February 2024

Superside
Global 360° Conceptual Creative

As the first copywriter from the Americas to join Superside’s global Campaigns and Concepts team, I partnered with clients such as Amazon Prime Gaming, Grammarly, GoPuff, MasterClass, NEOM and Strava to deliver full-funnel creative solutions at scale. Alongside leading concept development and copywriting, I developed AI-assisted creative offerings that contributed to account growth and upgrades, and founded an internal initiative to foster inclusion and collaboration among Latin American talent across the company.

January 2022 – February 2024

Superside
UI / UX Designer

As the first copywriter from the Americas to join Superside’s global Campaigns and Concepts team, I partnered with clients such as Amazon Prime Gaming, Grammarly, GoPuff, MasterClass, NEOM and Strava to deliver full-funnel creative solutions at scale. Alongside leading concept development and copywriting, I developed AI-assisted creative offerings that contributed to account growth and upgrades, and founded an internal initiative to foster inclusion and collaboration among Latin American talent across the company.

February 2020 – December 2021

Wunderman Thompson
Creative Director (Buenos Aires & Berlin)

At Wunderman Thompson, I led creative teams and represented Argentina on the network’s Global Creative Council. During my tenure, I won two WPP Global Lightning Bolt Briefs, becoming the first creative globally to achieve this distinction. I collaborated closely with Berlin-based teams on regional and global pitches for brands including Dr. Oetker, Eucerin, MINI, Volkswagen and Xbox, and developed SEO-driven and B2B content marketing campaigns for Microsoft and its partner ecosystem.

February 2020 – December 2021

Wunderman Thompson
Creative Director (Buenos Aires & Berlin)

At Wunderman Thompson, I led creative teams and represented Argentina on the network’s Global Creative Council. During my tenure, I won two WPP Global Lightning Bolt Briefs, becoming the first creative globally to achieve this distinction. I collaborated closely with Berlin-based teams on regional and global pitches for brands including Dr. Oetker, Eucerin, MINI, Volkswagen and Xbox, and developed SEO-driven and B2B content marketing campaigns for Microsoft and its partner ecosystem.

February 2020 – December 2021

Wunderman Thompson
Creative Director (Buenos Aires & Berlin)

At Wunderman Thompson, I led creative teams and represented Argentina on the network’s Global Creative Council. During my tenure, I won two WPP Global Lightning Bolt Briefs, becoming the first creative globally to achieve this distinction. I collaborated closely with Berlin-based teams on regional and global pitches for brands including Dr. Oetker, Eucerin, MINI, Volkswagen and Xbox, and developed SEO-driven and B2B content marketing campaigns for Microsoft and its partner ecosystem.

February 2020 – December 2021

Wunderman Thompson
Creative Director (Buenos Aires & Berlin)

At Wunderman Thompson, I led creative teams and represented Argentina on the network’s Global Creative Council. During my tenure, I won two WPP Global Lightning Bolt Briefs, becoming the first creative globally to achieve this distinction. I collaborated closely with Berlin-based teams on regional and global pitches for brands including Dr. Oetker, Eucerin, MINI, Volkswagen and Xbox, and developed SEO-driven and B2B content marketing campaigns for Microsoft and its partner ecosystem.

2013 – 2024

Selected Agencies
Creative Copywriting Roles

Across a decade, I progressed from Junior Copywriter to Creative Director while working with leading agencies such as Agência Africa (Brazil), Newcycle, Dentsu, Almacén and Craverolanis. My work spans integrated campaigns and brand platforms for global brands including Adidas, Axe, Budweiser, Honda and Unilever. Key projects include adidas’ Boca Juniors Sponsorship Launch and Nite Jogger global campaign, Budweiser’s long-term partnerships with Lionel Messi and Lollapalooza, and the world’s first 360° YouTube video for Axe.

2013 – 2024

Selected Agencies
Creative Copywriting Roles

Across a decade, I progressed from Junior Copywriter to Creative Director while working with leading agencies such as Agência Africa (Brazil), Newcycle, Dentsu, Almacén and Craverolanis. My work spans integrated campaigns and brand platforms for global brands including Adidas, Axe, Budweiser, Honda and Unilever. Key projects include adidas’ Boca Juniors Sponsorship Launch and Nite Jogger global campaign, Budweiser’s long-term partnerships with Lionel Messi and Lollapalooza, and the world’s first 360° YouTube video for Axe.

2013 – 2024

Selected Agencies
Creative Copywriting Roles

Across a decade, I progressed from Junior Copywriter to Creative Director while working with leading agencies such as Agência Africa (Brazil), Newcycle, Dentsu, Almacén and Craverolanis. My work spans integrated campaigns and brand platforms for global brands including Adidas, Axe, Budweiser, Honda and Unilever. Key projects include adidas’ Boca Juniors Sponsorship Launch and Nite Jogger global campaign, Budweiser’s long-term partnerships with Lionel Messi and Lollapalooza, and the world’s first 360° YouTube video for Axe.

2013 – 2024

Selected Agencies
Creative Copywriting Roles

Across a decade, I progressed from Junior Copywriter to Creative Director while working with leading agencies such as Agência Africa (Brazil), Newcycle, Dentsu, Almacén and Craverolanis. My work spans integrated campaigns and brand platforms for global brands including Adidas, Axe, Budweiser, Honda and Unilever. Key projects include adidas’ Boca Juniors Sponsorship Launch and Nite Jogger global campaign, Budweiser’s long-term partnerships with Lionel Messi and Lollapalooza, and the world’s first 360° YouTube video for Axe.

2015 - Present

INDEPENDENT PROJECTS
Curator, Founder, Music Selector, Producer, Writer

Alongside my agency and consulting work, I develop and curate independent creative projects that sit at the intersection of culture, music and community. I am the co-founder and producer of algoRANDOM, an art and culture platform that creates curated happenings to showcase emerging artists and creators, bridging disciplines through collaboration and experimentation. As a music selector and DJ, I curate sound experiences for events and cultural spaces, translating mood and narrative into live and recorded sets. During the pandemic, I also directed a series of independent music video projects and audiovisual pieces, exploring intimacy, performance and storytelling under constrained conditions. Across these initiatives, I act as curator, founder, producer and writer, using independent work as a space for cultural research, creative freedom and hands-on craft.

2015 - Present

INDEPENDENT PROJECTS
Curator, Founder, Music Selector, Producer, Writer

Alongside my agency and consulting work, I develop and curate independent creative projects that sit at the intersection of culture, music and community. I am the co-founder and producer of algoRANDOM, an art and culture platform that creates curated happenings to showcase emerging artists and creators, bridging disciplines through collaboration and experimentation. As a music selector and DJ, I curate sound experiences for events and cultural spaces, translating mood and narrative into live and recorded sets. During the pandemic, I also directed a series of independent music video projects and audiovisual pieces, exploring intimacy, performance and storytelling under constrained conditions. Across these initiatives, I act as curator, founder, producer and writer, using independent work as a space for cultural research, creative freedom and hands-on craft.

2015 - Present

INDEPENDENT PROJECTS
Curator, Founder, Music Selector, Producer, Writer

Alongside my agency and consulting work, I develop and curate independent creative projects that sit at the intersection of culture, music and community. I am the co-founder and producer of algoRANDOM, an art and culture platform that creates curated happenings to showcase emerging artists and creators, bridging disciplines through collaboration and experimentation. As a music selector and DJ, I curate sound experiences for events and cultural spaces, translating mood and narrative into live and recorded sets. During the pandemic, I also directed a series of independent music video projects and audiovisual pieces, exploring intimacy, performance and storytelling under constrained conditions. Across these initiatives, I act as curator, founder, producer and writer, using independent work as a space for cultural research, creative freedom and hands-on craft.

2015 - Present

INDEPENDENT PROJECTS
Curator, Founder, Music Selector, Producer, Writer

Alongside my agency and consulting work, I develop and curate independent creative projects that sit at the intersection of culture, music and community. I am the co-founder and producer of algoRANDOM, an art and culture platform that creates curated happenings to showcase emerging artists and creators, bridging disciplines through collaboration and experimentation. As a music selector and DJ, I curate sound experiences for events and cultural spaces, translating mood and narrative into live and recorded sets. During the pandemic, I also directed a series of independent music video projects and audiovisual pieces, exploring intimacy, performance and storytelling under constrained conditions. Across these initiatives, I act as curator, founder, producer and writer, using independent work as a space for cultural research, creative freedom and hands-on craft.